Anyword is the most distinctively useful AI copywriting tool for B2B performance marketers. Its Predictive Performance Score is not a gimmick — it is trained on real conversion data from millions of ad campaigns, and it is a meaningful signal for which copy is likely to convert. For B2B teams running paid campaigns on LinkedIn, Google, or via email, Anyword provides a data advantage that no other AI writing tool offers.
What Makes Anyword Different
Most AI writing tools help you produce copy faster. Anyword does that too — but it adds something fundamentally different: a Predictive Performance Score that estimates the conversion likelihood of any piece of copy before you publish it. This score is generated by a model trained on performance data from over one billion ad impressions.
For B2B marketers, this changes the workflow from "generate copy, A/B test, wait for data, iterate" to "generate copy, identify the predicted winner, publish, validate". In high-cost B2B advertising markets — where a single LinkedIn lead can cost €50–200 — this pre-validation significantly reduces the cost of finding effective messaging.
Anyword also allows you to define your target audience before generating copy. You specify the job title, industry, company size, and pain points of your ideal customer, and Anyword's scoring adjusts to predict performance specifically for that audience rather than a generic average.
The Predictive Performance Score: How It Works
The Performance Score is Anyword's core differentiator and worth understanding in detail. Here is what it actually does and how reliable it is for B2B use cases.
When you generate copy in Anyword, each variation receives a score from 0 to 100. This score is calculated by a model that has been trained on the relationship between copy characteristics and conversion outcomes across a vast dataset of real ad campaigns. Higher scores correlate with higher click-through and conversion rates historically.
Example: LinkedIn Ad Headline Variations for a B2B Procurement Tool
Illustrative example. The high-scoring variant leads with a specific, quantified outcome — which Anyword's model has learned correlates with B2B ad performance.
In our testing, the highest-scoring variants from Anyword consistently outperformed randomly selected variants in actual campaigns. The score is not a guarantee — real-world performance depends on targeting, landing page, and offer — but it is a meaningfully better starting point than gut feeling or random selection.
Key insight from our testing: Anyword's model strongly favours specific, outcome-focused language over generic benefit statements. For B2B copy, this aligns well with what actually converts — decision-makers respond to quantified ROI and specific claims, not vague promises of "transformation".
Key B2B Use Cases
LinkedIn Advertising
LinkedIn is the primary paid channel for most B2B companies, and copy quality is a significant performance driver — LinkedIn's ad auction factors in engagement rates, meaning better copy means lower CPCs as well as higher conversion rates. Anyword's LinkedIn-specific templates and performance scores make it the natural tool for optimising LinkedIn ad copy.
Workflow: define your ICP (industry, title, company size) in Anyword, generate 5–10 headline and intro copy variations, run the top 2–3 scored variants as a split test, confirm the winner with real data, then use it as a reference for future copy iterations.
Email Subject Lines & Copy
Email performance in B2B is heavily subject-line-dependent. Anyword generates subject line variations and scores them for open rate likelihood, drawing on email performance data rather than ad data. For sales outreach sequences, nurture emails, and event invitations, this is a genuine time-saver and performance improver.
When combined with HubSpot's email A/B testing, the workflow becomes: generate 5 subject lines in Anyword, identify the highest scorer, test it against a strong alternative in HubSpot, confirm with data, and systematically improve open rates over time.
Landing Page Copy
Landing page copy is where B2B conversion rates live or die. Anyword generates headline, subheadline, and CTA button copy variations with performance predictions for each. For teams running paid campaigns, this means every landing page variant starts from a data-informed position rather than creative intuition.
Google Ads Copy
For B2B companies running Google Search campaigns, responsive search ad copy needs to be concise, benefit-focused, and keyword-relevant simultaneously. Anyword's Google Ads templates handle this format well, generating multiple headline and description variations that meet Google's character limits while scoring high for predicted CTR.
Anyword + HubSpot Integration
Anyword integrates with HubSpot in a way that is particularly useful for B2B teams running inbound marketing programmes. The integration allows you to use Anyword's scoring directly within HubSpot email creation, and to connect Anyword's copy performance data with HubSpot's contact and deal data to understand which messaging converts at different stages of the funnel.
The most valuable workflow is connecting Anyword's top-performing copy variants to specific HubSpot audience segments. If a particular message resonates with VP-level contacts at manufacturing companies, that insight can be applied across your LinkedIn targeting, email sequences, and landing pages simultaneously — all managed from within HubSpot.
The Full B2B Marketing AI Stack
Anyword, Jasper, and Surfer SEO serve different but complementary functions in a B2B marketing stack. Understanding where each fits avoids both redundancy and gaps:
Recommended B2B Marketing AI Stack
What to write & how to rank
Write at scale, brand voice
Predict & score conversion copy
Publish, automate, measure
Surfer tells you what keywords to target and what topics to cover. Jasper writes the long-form content. Anyword optimises the high-stakes short-form copy — ads, emails, CTAs, landing pages. HubSpot publishes, automates, and measures everything. The three AI tools are not redundant — they operate at different content types and stages of the workflow.
Anyword Pricing
Anyword offers a Starter plan at $49/month for individual marketers, a Data-Driven plan at $99/month which unlocks the full Predictive Performance Score and custom audience targeting, and Business plans from $499/month for teams with multiple users, custom models, and API access.
For B2B teams, the Data-Driven plan is the minimum viable option — the Performance Score is the core value proposition, and it requires this tier. For most small B2B marketing teams, $99/month is very reasonable given the cost of B2B advertising and the value of identifying better-performing copy before spending budget.
How It Compares to Alternatives
The closest alternative is Copy.ai, which offers similar AI copywriting at a lower price point but without the Predictive Performance Score. For teams where conversion rate optimisation is a priority — which is most B2B performance marketing teams — Anyword's scoring is worth the price premium over Copy.ai.
Jasper overlaps slightly with Anyword on short-form copy, but Jasper does not have Anyword's conversion prediction capability. For teams already using Jasper for long-form content, Anyword is the right complement for performance copy rather than a Jasper replacement.
Pros and Cons
✅ What Works Well
- Predictive Performance Score is a genuine data-driven differentiator
- Audience targeting makes scores relevant to your specific ICP
- Excellent for LinkedIn ad copy, email subjects, and CTAs
- Reduces wasted ad spend by pre-validating copy before launch
- Custom brand score learns your brand's proven performing patterns
- Integrates well with HubSpot and LinkedIn Campaign Manager
⚠️ Limitations to Know
- Performance Score is probabilistic — not a guarantee of success
- Long-form content is weaker than Jasper — use them together
- Data-Driven plan required to access the core differentiator
- Scores are most reliable for English-language copy
- Still requires human review for brand voice and accuracy
Final Verdict
Anyword fills a specific, high-value gap in the B2B marketing AI stack: it tells you which copy is likely to convert before you test it in the real world. For B2B companies running paid campaigns where every lead matters and budgets are real, this is not a nice-to-have — it is a competitive advantage.
The tool is particularly well-suited to B2B performance marketers who run LinkedIn, Google, and email campaigns regularly and want to move faster through the copy iteration cycle. Used alongside Jasper for content production and Surfer for SEO, Anyword completes a B2B marketing AI stack that covers the full spectrum from organic content to paid conversion.
If you are currently choosing your ad copy based on gut feel or committee opinion, Anyword will improve your results. The Performance Score is not magic — but it is a better basis for copy decisions than anything else available.